PPC (Pay-Per-Click Marketing)
Best practices of Pay Per Click Management for your needs
If you’ve heard a little about PPC marketing and are curious to learn more, or already know that you want to use PPC to promote your business but are not sure where to start, you’ve come to the right place!
PPC is synonymous with pay-per-click, an Internet marketing model in which advertisers pay a fee each time they click on one of their ads. Essentially, it is a way to buy visits to your site, rather than trying to “win” visits organically.
This ad can appear on a search results page (SERP) of a search engine such as Google or Bing, or it may appear on a webpage that sells advertising space, either as a banner or in the form of text.
- Branding
- Segmentation
- Control
- Real-time optimization