HISPANIC MARKET
Big companies are designing campaigns to reach these consumers, reinforcing the bilingualism that is imposed in the country. Latinos take advantage of their cultural advantage to compete through the expansion of small and medium-sized businesses. Miami has consolidated its locational advantage as Hispanic market capital and exchanger hub that reduces transaction costs for doing business between the United States and Latin America. From this platform, Spanish companies are discovering that the Hispanic language and culture constitute an economic asset to successfully face the Latin American market.
Latinos in the United States represent a mass consumer force, whose average age is between 27 and 37, a community attracted by technology.
“17% of the population in the United States are Latino, average age is 27-37 years, which means that we have more than 40 million Latino Internet users, and the vast majority are potential buyers,” said Salvador Lairet, Venezuelan businessman specializing in the new era of the Latin market in the US.
Within this new stage of globalization, Latinos increasingly represent the total of markets, said the businessman.
According to statistics from census institutes, Latinos in the US spend 68% more of their time watching digital media videos and 20% more to consume it from their mobile devices than non-Latinos, which today It becomes a force of mass consumption.
US Hispanics are at the forefront of the digital world. They are the first to adopt new devices. They are valuable users of mobile devices and exceed average video consumption. However, these consumers are very unattended and the opportunities to reach them through digital media are practically untapped.
What we do?
In spite of being an undervalued market, the constant growth of this segment of the population, plus its increasing purchasing power, makes them indispensable consumers for the companies and the economy of the US.
“Latinos are not just a sub-segment of the economy, but prominent actors in all aspects of US life”
That is why Alvidea BPO has taken a focus on conducting campaigns in Spanish so that the Hispanic and Latin American Market in North America can continue to grow, as this market is in high demand, but few have taken the potential of this market.
